Isabel
Goulart

Head of Design specialised in branding — born and raised in Rio de Janeiro, now based in Dubai. With 20 years of experience in the design industry, I’ve built my career around one clear passion: creating brands that are consistent, meaningful, and beautifully simple.

I hold a degree in Industrial Design, along with several specialised courses in branding, leadership, and strategy. My journey has taken me from hands-on design work to leading a global brand and creative strategy. Today, as Head of Design for Careem, I lead a talented international team dedicated to building a strong, cohesive, and inspiring brand experience across all markets.

I’m deeply passionate about branding — about the power of consistency, the beauty of typography, and the elegance of minimalism. My work blends strategic thinking with creative precision, ensuring every detail reflects the essence of the brand.

Throughout my career, I’ve guided brands from concept to execution, coordinating creative teams and managing every stage of the process — from design systems and visual identities to packaging and corporate design. I believe great brands are built through collaboration, clarity, and a relentless commitment to design excellence.


belgoulart@gmail.com
UAE +971 52 395 7486