Careem Captain Uniform Design

This project involved the full development of the new Careem Captain uniform for delivery riders. I led the entire process from concept to final production, designing a uniform that balances functionality, comfort, and brand identity for captains who spend over 10 hours a day on the road — often under extreme weather conditions exceeding 40°C in summer.

The goal was to create a uniform that not only delivers comfort and protection but also becomes a strong visual symbol of the Careem brand. The design integrates advanced UV-protective and anti-odour fabrics, ensuring durability and freshness throughout long shifts.

Inspired by extensive research across international sportswear and performance brands, I introduced modern materials and ergonomic details that reflect the latest in athletic and fitness apparel technology. Every element — from the signature Careem curves and patterns to the bold, clean visual identity — was carefully crafted to make captains stand out in the streets while representing Careem with confidence and pride.