CASA
LITORE

2021
by GENAU
for CASA LITORE

Living on the Brazilian Coastline

Creating a brand identity inspired by the serenity, sophistication and timeless beauty of Brazil's coastline.

A PLACE DEFINED BY THE SEA

Located in Angra dos Reis, Casa Litore is a residential development surrounded by one of Brazil's most extraordinary coastal landscapes.

The challenge was to create a brand that captured not only a location, but a feeling of belonging to the ocean.

TRANSLATING THE COAST INTO A SYMBOL

The name Litore derives from the Latin word for shoreline.

Inspired by the rhythm of waves and the meeting point between land and sea, we developed a visual identity built around simplicity, movement and permanence.

BUILDING A PREMIUM BRAND SYSTEM

The identity was designed to balance elegance with restraint.

A refined colour palette, minimal typography and carefully crafted applications created a cohesive system capable of supporting every brand touchpoint.

EXTENDING THE EXPERIENCE

Rather than existing only in sales materials, the identity was designed to live throughout the customer experience.

Every application helped reinforce the project's relaxed sophistication and connection to coastal living.

FROM PHYSICAL TO DIGITAL

The visual language extended naturally into the digital experience.

Photography, typography and layout systems were designed to create the same sense of calm, openness and connection found in the landscape itself.

DESIGNING A SENSE OF PLACE

The goal was never simply to create a real estate brand.

It was to build an identity that could express the atmosphere, lifestyle and emotional value of living by the sea.

The result was a cohesive brand system that reflects the serenity and timeless elegance of the Brazilian coastline.

MY ROLE

As Creative Director, I led the project from strategy to execution, creating the visual identity, graphic language, website, communication materials and Brand Book, ensuring a cohesive expression of the experience across every touchpoint.

CASA LITORE

Living on the Brazilian Coastline

Creating a brand identity inspired by the serenity, sophistication and timeless beauty of Brazil's coastline.

A PLACE DEFINED BY THE SEA

Located in Angra dos Reis, Casa Litore is a residential development surrounded by one of Brazil's most extraordinary coastal landscapes. The challenge was to create a brand that captured not only a location, but a feeling of belonging to the ocean.

TRANSLATING THE COAST INTO A SYMBOL

The name Litore derives from the Latin word for shoreline. Inspired by the rhythm of waves and the meeting point between land and sea, we developed a visual identity built around simplicity, movement and permanence.

BUILDING A PREMIUM BRAND SYSTEM

The identity was designed to balance elegance with restraint. A refined colour palette, minimal typography and carefully crafted applications created a cohesive system capable of supporting every brand touchpoint.

EXTENDING THE EXPERIENCE

Rather than existing only in sales materials, the identity was designed to live throughout the customer experience. Every application helped reinforce the project's relaxed sophistication and connection to coastal living.

FROM PHYSICAL TO DIGITAL

The visual language extended naturally into the digital experience. Photography, typography and layout systems were designed to create the same sense of calm, openness and connection found in the landscape itself.

DESIGNING A SENSE OF PLACE

The goal was never simply to create a real estate brand. It was to build an identity that could express the atmosphere, lifestyle and emotional value of living by the sea. The result was a cohesive brand system that reflects the serenity and timeless elegance of the Brazilian coastline.

MY ROLE

As Creative Director, I led the project from strategy to execution, creating the visual identity, graphic language, website, communication materials and Brand Book, ensuring a cohesive expression of the experience across every touchpoint.

Head of Design Brand Experience / ABOUT Linkedin

CASA
LITORE

Located in Angra dos Reis, Casa Litore is a residential development surrounded by one of Brazil's most extraordinary coastal landscapes.

The challenge was to create a brand that captured not only a location, but a feeling of belonging to the ocean.

The name Litore derives from the Latin word for shoreline.

Inspired by the rhythm of waves and the meeting point between land and sea, we developed a visual identity built around simplicity, movement and permanence.

The identity was designed to balance elegance with restraint.

A refined colour palette, minimal typography and carefully crafted applications created a cohesive system capable of supporting every brand touchpoint.

Rather than existing only in sales materials, the identity was designed to live throughout the customer experience.

Every application helped reinforce the project's relaxed sophistication and connection to coastal living.

The visual language extended naturally into the digital experience.

Photography, typography and layout systems were designed to create the same sense of calm, openness and connection found in the landscape itself.

The goal was never simply to create a real estate brand.

It was to build an identity that could express the atmosphere, lifestyle and emotional value of living by the sea.

The result was a cohesive brand system that reflects the serenity and timeless elegance of the Brazilian coastline.

Head of Design
Brand Experience

/
ABOUT
Linkedin