Green&co.
Green & Co. is private label by Careem Groceries, created to bring freshness, quality, and trust to everyday essentials. The brand features a thoughtfully curated selection of high-quality products — from fresh fruits and vegetables to pantry staples like eggs and water — all designed to make daily shopping simple, natural, and delightful.
My Role
I was involved from the very beginning — shaping the brand from concept to launch. I led the creation of the brand identity, packaging system, and BrandBook, ensuring every detail reflected the brand’s essence of freshness, simplicity, and consistency. From defining the visual language to developing the full packaging architecture, my focus was on building a cohesive and scalable identity system that could grow seamlessly across product categories while maintaining a strong, unified presence on shelf and in communication.