NÚMERO
PRIMO
2020
by A EQUIPA
for NÚMERO PRIMO
by A EQUIPA
for NÚMERO PRIMO
A CONTEMPORARY IDENTITY ROOTED IN THE DOURO VALLEY
Creating a premium wine brand inspired by family heritage, craftsmanship and the character of one of Portugal's most celebrated wine regions.
HONOURING A FAMILY LEGACY
Número Primo was founded by three cousins united by a shared ambition: to transform generations of family vineyards into a contemporary wine brand.
The challenge was to create an identity that balanced tradition and modernity without relying on the visual clichés often associated with wine branding.
REDUCING TO THE ESSENTIAL
The identity was built around simplicity and precision.
Inspired by the concept of the "prime number", the visual system embraces reduction, creating a distinctive presence through typography, proportion and restraint rather than ornamentation.
CRAFTED THROUGH DETAIL
Every element was carefully designed to reinforce a sense of quality and authenticity.
From embossed finishes and capsule details to material selection and print production, the experience was shaped through subtle craftsmanship.
A FLEXIBLE PACKAGING SYSTEM
The packaging architecture was designed to accommodate different wine varieties while maintaining a cohesive and recognisable identity.
The result is a system that feels both contemporary and timeless.
ELEVATING THE EXPERIENCE
Beyond the bottle itself, the identity extended into presentation and gifting experiences.
Custom packaging and premium materials transformed each product into a more meaningful object, reinforcing the brand's positioning at every touchpoint.
BUILDING A COMPLETE BRAND WORLD
The visual language expanded into stationery, communication materials and supporting brand assets.
Every application followed the same principle: clarity, elegance and confidence through simplicity.
TRADITION, REIMAGINED
The project sought to reinterpret heritage through a contemporary lens.
The result is a refined and enduring identity that allows the quality of the wine and the story behind it to take centre stage.
MY ROLE
As part of the design team, I contributed to the development of the visual identity, packaging system, graphic applications and production details, helping shape a contemporary expression of the Número Primo brand.
Team
Design Director: Mario Mandacaru
Graphic Designers: Ana Freitas and Isabel Goulart
Strategy: Daniela Valdez
