OKAH
Okah is a restaurant located in Lisbon, with a menu prepared with the best Portuguese ingredients, inspired by various influences from world cuisine, especially Asian. With a sustainable character, fish from the Portuguese coast and Alaska Wild Salmon.
2018
by GENAU
to OKAH
I was invited by Genau Design to lead the development of OKAH’s brand identity, guiding the project from strategic thinking to final execution. Working closely with a multidisciplinary team, we created a visual system that translated the brand’s essence into a refined, contemporary, and emotionally resonant identity.
OKAH was conceived as a wellness-driven brand rooted in balance, authenticity, and intentional living. The challenge was to build an identity that conveyed a sense of calm sophistication while remaining flexible enough to scale across multiple touchpoints, from packaging and digital experiences to communication materials and brand environments.
I led the project brand narrative and developed the visual identity, packaging design and brand system. Every element was carefully crafted to reflect OKAH’s values and create a cohesive experience that feels both premium and approachable.
TEAM
Photographer: Hermes de Paula
Photographic Direction: Isabel Goulart
Printed Graphic Production: Isabel Goulart, Patrícia Werner
Graphic Designers: Isabel Goulart, Patrícia Werner
by GENAU
to OKAH
I was invited by Genau Design to lead the development of OKAH’s brand identity, guiding the project from strategic thinking to final execution. Working closely with a multidisciplinary team, we created a visual system that translated the brand’s essence into a refined, contemporary, and emotionally resonant identity.
OKAH was conceived as a wellness-driven brand rooted in balance, authenticity, and intentional living. The challenge was to build an identity that conveyed a sense of calm sophistication while remaining flexible enough to scale across multiple touchpoints, from packaging and digital experiences to communication materials and brand environments.
I led the project brand narrative and developed the visual identity, packaging design and brand system. Every element was carefully crafted to reflect OKAH’s values and create a cohesive experience that feels both premium and approachable.
TEAM
Photographer: Hermes de Paula
Photographic Direction: Isabel Goulart
Printed Graphic Production: Isabel Goulart, Patrícia Werner
Graphic Designers: Isabel Goulart, Patrícia Werner
