Guaraná Antartica
É Coisa Nossa
2020
by GENAU DESIGN
for GUARANÁ ANTARCTICA
The Guaraná Antarctica team invited Genau Design to develop the new brand book of the brand. Just think about the feeling of suggesting new typography that would more faithfully represent 'É COISA NOSSA'? Guaraná Antártica
É COISA NOSSA (Guaraná Antarctica IS OUR THING)! And 'OUR THING' is Brazilian DNA! So what we needed was fun typography, full of personality and creative fluidity.
It needed to bring the Brazilian improvisation in each letter weight, the Brazilian way of communicating, until a point of reading every syllable of the layout with the feeling of them coming from a Brazilian mouth. In addition to the typographic enthusiasm, we had the great challenge - a great pleasure of representing the brand with simplicity, bringing key elements, with years of recognition and tradition, to the main stage. Genau has developed a new graphic language for Brazil's darling, with a new colour palette based on the brand's colours, a unique photographic style, a new communication approach, historical brand elements, global recognition, and a generous pinch of 'COISA NOSSA' (OUR THING)!
Context
Guaraná is an Amazon Rainforest berry and the main ingredient of the Guaraná Antarctica soft drink. It's one of the most loved soft drinks in Brazil and competes head-to-head with Coca-Cola. It's a unique beverage that is hard
to find anywhere else in the world.
by GENAU DESIGN
for GUARANÁ ANTARCTICA
The Guaraná Antarctica team invited Genau Design to develop the new brand book of the brand. Just think about the feeling of suggesting new typography that would more faithfully represent 'É COISA NOSSA'? Guaraná Antártica
É COISA NOSSA (Guaraná Antarctica IS OUR THING)! And 'OUR THING' is Brazilian DNA! So what we needed was fun typography, full of personality and creative fluidity.
It needed to bring the Brazilian improvisation in each letter weight, the Brazilian way of communicating, until a point of reading every syllable of the layout with the feeling of them coming from a Brazilian mouth. In addition to the typographic enthusiasm, we had the great challenge - a great pleasure of representing the brand with simplicity, bringing key elements, with years of recognition and tradition, to the main stage. Genau has developed a new graphic language for Brazil's darling, with a new colour palette based on the brand's colours, a unique photographic style, a new communication approach, historical brand elements, global recognition, and a generous pinch of 'COISA NOSSA' (OUR THING)!
Context
Guaraná is an Amazon Rainforest berry and the main ingredient of the Guaraná Antarctica soft drink. It's one of the most loved soft drinks in Brazil and competes head-to-head with Coca-Cola. It's a unique beverage that is hard
to find anywhere else in the world.