GUARANÁ ANTARCTICA
É Coisa Nossa
Guaraná Antarctica is more than a soft drink. It occupies a unique place in Brazilian culture, connecting generations through food, celebrations, rituals and everyday moments.
At the heart of the project was a simple idea: É Coisa Nossa.
É COISA NOSSA
A celebration of the uniquely Brazilian way of living life, mixing influences, creating new traditions, gathering around food, music and shared moments.
The visual system was designed to express that energy, creating a brand that reflects the spontaneity, diversity and cultural richness that make Brazil unmistakably unique.
A celebration of the uniquely Brazilian way of living life, mixing influences, creating new traditions, gathering around food, music and shared moments.
The visual system was designed to express that energy, creating a brand that reflects the spontaneity, diversity and cultural richness that make Brazil unmistakably unique.
The visual system was designed to express that energy, creating a brand that reflects the spontaneity, diversity and cultural richness that make Brazil unmistakably unique.
A FRAME FOR BRAZILIAN CULTURE
One of the key ideas was transforming the iconic red frame into an active storytelling device.
Instead of functioning solely as a logo element, it became a stage for celebrating the foods, flavors and everyday moments that make Guaraná part of Brazilian life.
A TYPOGRAPHIC SYSTEM INSPIRED BY BRAZIL
We created a flexible typographic approach that combines different weights, proportions and expressions.
The system reflects the way Brazilian culture naturally mixes influences, adapts and creates something uniquely its own.
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FROM BRAND BOOK TO BRAND EXPERIENCE
The identity was designed as a living system capable of expanding across campaigns, packaging, retail, digital products and brand experiences.
The result was a more expressive and cohesive brand language that remains recognisably Guaraná while creating new possibilities for the future.
