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Dubai /
UAE



Indie
Campers








2020
by A EQUIPA

for INDIE CAMPERS
Founded in 2013, Indie Campers is today one of the largest motorhome rental companies in Europe and a leader in the Portuguese market. The new identity is intended to reflect the company's growth and maturity, in line with the business goals outlined for the future, such as the expansion to 15 new cities in 2020, the increase in the fleet and the expansion of the offer to include motorcycles, scooters and cars with roof tents.
Confidence in the travel experience provided, one of the main differentiating factors for Indie Campers, is expressed in the “The Way to Go” signature, as well as in the main messages developed.

The graphic identity is inspired by the idea of travel and the movement of the sun along it, fetching the colors for its chromatic palette from the different phases of the sun.

Team
Art director: Mario Mandacaru
Graphic Designers: Ana Freitas e Isabel Goulart
Strategy: Daniela Valdez

My Role
Senior Graphic Designer
Deployment of graphic language, development of brand book, stationery, uniforms and new design of motohomes.