INDIE
CAMPERS
2020
by A EQUIPA
for INDIE CAMPERS
WAY TO GO
Founded in Portugal in 2013, Indie Campers quickly became one of Europe's fastest-growing road trip platforms.
The opportunity was to create a brand that could express a new way of travelling. More independent, more flexible and more connected to the entire journey.
FOLLOWING THE SUN
Anyone who has spent time on the road knows how often you end up following the sun.
It shapes the landscape, marks the passing of time and quietly guides the journey from morning to night.
That simple observation became the foundation of the identity. As the light changes throughout the day, the brand changes with it, creating a system inspired by its rhythms.
BUILDING A WORLD AROUND THE JOURNEY
The identity was designed to capture the feeling of being on the road.
Every element of the system was created to reflect that sense of movement and discovery, allowing the brand to feel consistent while never standing still.
Every element of the system was created to reflect that sense of movement and discovery, allowing the brand to feel consistent while never standing still.
TURNING VEHICLES INTO AMBASSADORS
The fleet is the brand's most powerful communication channel. Every vehicle on the road transformed into a moving expression of the brand.
Inspired by the changing colours of the sun, the fleet became a natural extension of the identity.
BEYOND THE ROAD
Indie Campers was built around a community of travellers, explorers and adventure seekers.
The apparel extended the brand into everyday moments, turning the journey into something people could carry with them wherever they went.
THE BRAND BOOK
The foundation for how the brand should look, feel and behave across different countries, teams and touchpoints, transforming the concept into a system that grows with the company.
MY ROLE
I led the evolution and rollout of the brand across key customer touchpoints, transforming the identity into a scalable and immersive brand experience.
From fleet livery and lifestyle collections to campaign systems, merchandise and brand guidelines, I helped translate the vision into a cohesive world that could live consistently across physical and digital experiences.
Team
Art director: Mario Mandacaru
Graphic Designers: Ana Freitas and Isabel Goulart
Strategy: Daniela Valdez
